As a part of the autumn advertising campaign, large scale marketing work has been carried out in large chain retail stores of Rostov-on-Don. Branded biscuit sampling counters appeared in such stores as Magnit, METRO, Perekrestok and Pyaterochka.
In addition to sampling counters, advertising banners appeared in the city, too.
Product sampling took place in hypermarkets Auchan and Lenta. The customers were given Chocolate Biscuits, Strawberry Biscuits and Biscuits with Sesame.
*Product sampling is a distribution of product samples to the customers for free or as a bonus when they purchase other goods. Samples can be sent via mail, given in stores, city streets, etc.